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We want to help Spanish companies face up to one of their greatest competitive challenges: digital transformation.

That's why we're giving you this simple, informative tool free of charge.

What is a digital certificate and what is it used for?

  • It will allow you to analyse your business' online competitiveness, simply by only to introduce the address of the website of your company.

    The tool assesses over 100 parameters, which in turn encompass eight areas of measurement, and awards a score from 0 to 10. You are then given, free of charge, a complete andpersonalised report with recommendations for improvement.

    And, if you decide to carry out a project to improve or develop your digital strategy, Bankia can offer you financing solutions tailored to your needs..

What areas does it analyse?

      • SEO: it is the place occupied by a website in the search engines (Google, Yahoo! and Bing) when specific searches are carried out related to a business.

      • Mobility: it is the property of a website that allows it to be correctly viewed on mobile devices (tablets and smartphones).

      • User Experience: it is visitors' perception of a website and its usability. If they get lost, if they understand the purchasing process, etc.

      • Digital Marketing: srelates to the possible digital actions that can be implemented in order for a company to achieve its goals, whether in sales, information requests, or visits, among others.

      • Contents: blogs, the description of a company's products and website services, infographics or a newsletter are contents that help to show a business' personality and characteristics.

      • Social Networks: Internet users follow brands to get to know them, to express themselves, to get discounts or to ask questions. This is a new form of communication used by millions of people.

      • E-commerce: eit is shopping conducted online. Clients want to pay easily, quickly and safely through an online store.

      • Website Analytics: it is the set of details that reveals who visits a website, as well as their characteristics and preferences, among others aspects.


    • Security: any company can be a victim of cyber-crime. Discover any weakness in the security of your website and the risk level.


    Access and it discovers the level of digital competitiveness of your company.